As e-commerce develops, the dehumanization of Customer Relations leads to a divide between the point of sale and consumers. Not to lose the benefit of the ultimate customer support, the independent retailer must keep up with maintaining close relations with one’s customers by sharing value-added informative contents on new developing social media on a regular basis.

Conversely, pure players who wish their websites were the extension of real stores, do their best to put the human being back to the centre of their process. 

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With the development of e-business and web 2.0, the notion of territory exclusivity which mattered so much to retailers  everywhere in Europe and even in the world over, has gradually turned into a thing of the past. However, retailers continue to defend their territories or more precisely their so-called catchment area. Are they not misleading? Plus »